Writing

Notes on healthy people, healthy businesses, and healthy communities

A Whole Life

One Brand. Three Completely Different Ways to Buy.

One Shopify brand, three different ways to buy. See how I built clear paths for personalized team gear, bulk orders, and logo design while keeping the customer experience connected.

November 5, 2025 · Toi Lyn Parker

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The Website Wasn't Just Slow. It Couldn't Keep Up With the Business.

June 6, 2024 · Toi Lyn Parker

How a 2,000+ product store fixed overselling, improved PageSpeed, and rebuilt around how customers actually shop.

Case StudiesA Whole Life

Dear Twenties

September 16, 2020 · Toi Lyn Parker

A letter to my twenties. The dreams I lost, the pain I endured, and the lessons I’m taking with me. After one hell of a journey, I choose to take the lessons and leave the pain.

A Whole Life